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Marketer
A CMO tip: streamline the to-do list to get more done
There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has
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Marketer
5 things CMOs & Agency Leaders can learn from Carlos Santana
Carlos Santana’s success is well known and well documented. Santana rose to fame in the
Marketer
Four tips on building more effective client-agency relationships
The advertising business is a people business. Partnership and respect is the crux of this
Marketer
How to Fix Marketing Leader Tenure: Develop Effective Proxies
When SpencerStuart released their annual CMO Tenure Study earlier this year, we saw a continued
Marketer
What CMOs can learn from Marvel’s Black Widow mess
Marvel’s Black Widow actress Scarlett Johansson recently sued Walt Disney Co. alleging that the studio
