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Marketer
A CMO tip: streamline the to-do list to get more done
There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has
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Agency
Forrester’s 2022 Predictions: Key takeaways for CMOs and agency leaders
The team at Forrester recently released their annual “predictions” report covering 2022. And they followed
Marketer
CMO tips to get ahead of 2022 agency cost inflation
Agency costs are escalating rapidly. There are a number of reasons for this including a
Agency
Marketers and agency execs can kick off 2022 with this reading
Marketers and agency execs lead crazy, always-on lives. It’s hard to carve out time every
Agency
Barry O’Neil named to executive leadership role at Mercer Island Group (plus his advice to marketers and agencies!)
As we look ahead to what undoubtedly will be another exciting (crazy!) year, we are
