Unique Insights for Both Marketers and Agencies
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Droplets: the secret weapon to better proposals
The perfect sentence, properly placed, can make a world of difference to the persuasiveness of an agency’s written proposal. And the perfect line added to your formal or informal pitch,
Past Stories
Making magic from data with Grace Kite
By Steve Boehler with special guest Dr. Grace Kite How can marketers and their agencies
Gini Dietrich & the PESO Model, 2024
By Steve Boehler with special guest Gini Dietrich Paid. Earned. Shared. Owned. Today, the idea
The client-agency effectiveness checklist
How can clients and agencies know they are ready for a great year together? We’ve
Is your agency ready to grow? Test yourself with the agency biz dev readiness checklist
Is your agency ready to grow this year? Doing great work and delighting your clients
No one decides to replace a marketing agency on a whim – the service and financial stakes are too high to take
Search Consultants play an important role in the agency world. They may only represent about 25% of agency searches, but typically manage
By Steve Boehler with special guest Tim Smith It’s very hard to grow an agency from scratch. Getting the agency’s headcount past
Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started.