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Droplets: the secret weapon to better proposals
The perfect sentence, properly placed, can make a world of difference to the persuasiveness of an agency’s written proposal. And the perfect line added to your formal or informal pitch,
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Marketer & Agency Exec’s guide to the agency visit
You’re considering an agency for a key assignment. You may be well into a competitive
Edelman’s 2023 Brand Trust Report: What brands and agencies need to know
The folks at Edelman recently released their latest Trust Barometer research. The report is a
Former P&G CEO John Pepper on leadership, business immersion and the “Air” movie
A discussion: Steve Boehler with John Pepper Former P&G CEO John Pepper and I recently
Better clients run better pitches: 10 principles
We often say that “good clients get good work”. A related truth is that “better
No one decides to replace a marketing agency on a whim – the service and financial stakes are too high to take
Search Consultants play an important role in the agency world. They may only represent about 25% of agency searches, but typically manage
By Steve Boehler with special guest Tim Smith It’s very hard to grow an agency from scratch. Getting the agency’s headcount past
Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started.