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Mercer Island Group
Meeting Your Business Needs
Meeting your business needs is the ultimate aim of every project we undertake with you. Using our well-defined processes that have delivered repeated success over our 30 years of consulting, we take pride in helping marketers and agencies meet and surpass their goals.
Dedicated to Your Success
What sets us apart is our dedication to achieving the right outcomes for your business. MIG consultants work tirelessly to collaborate with your team and any key stakeholders you identify, delivering research and recommendations to meet your specific needs. Each and every project is given senior attention to ensure you receive the appropriate support from initiation to implementation.
Our mission at Mercer Island Group is to help organizations succeed beyond their wildest dreams by engaging deeply and personally in what matters most. Our experience runs decades deep, and we are confident we can provide you with the strategic vision and tactical guidance to help your business succeed.
Our Areas of Expertise
For Marketers
how we help:
Our “virtual team” of consultants lends your business decades of combined experience in marketing and sales strategy. Operating outside of internal politics, we streamline the strategic process and allow leadership and management voices to give balanced, actionable input.
We conduct thorough consumer and competitor research to best align your product portfolio with current market needs. Past work in this space includes leading Microsoft’s successful entry into the hardware space with their first line of keyboards.
We work with your agency-facing team to refine processes, train staff (briefing, creative review, etc.), and define decision makers to help create efficient client-agency relationships, and our 360-degree relationship reviews help maintain success over many years.
Your organization may lack the perspective, focus and time to candidly examine the effectiveness of its structure and workflow processes. As a third-party expert, we seek efficiencies wherever they can be found, regardless of any “sacred cows.”
For Agencies
How we Help:
Even the best relationships need upkeep. Bringing in our third-party-led, 360-degree solution allows your team and your client a chance to be heard and to seek improvements together.
Every agency wants to win more new business. We’ve seen 100s of pitches and have heard the conversations that happen after. Our process turns dry, generic pitches into engaging, interactive, business-winning presentations.
Your agency may do consistently fantastic positioning work on behalf of your clients, but it’s often difficult to do the same for your own business. We help agencies align to their best strengths and develop the right positioning to be able to stand out in a volatile marketplace, and to truly stand out from the crowd.
Our vast industry experience and well-honed process (perfected over several dozen agency reviews), removes the burdens of initial research, scheduling and agency interaction from the client, allowing them to focus on choosing the right partner for their needs.
WHAT WE BRING TO THE TABLE:
- Extensive Experience Advancing Large, Global Brands
- Senior-Level Attention on Every Project
- A Massive Network of Specialists and Industry Leaders
- Fearless Communication, Transparency, and a Strong Point of View
- A Customized Approach to Our Work
- Invested, Passionate, and Energized team
- Forward-thinking Leadership
- Highly Versatile, Can Quickly Shift Between Client & Agency Mindset to Cover All Audience Needs
The Company We Keep
We support companies ranging from global Fortune 100s to midsize firms and startups. We dive deep, providing an effective examination of business strategy, infrastructure, partner relationships and workflow processes to drive success. Our success rate is extraordinary; many of our client relationships have remained strong after 10, 15 or even 20 years, like those with Microsoft, Sprint and Starbucks.
FEATURED
Case Study
FEATURED POSTS
Latest MIG Insights
Meet Our Standout Team
Our success is driven by the thorough, intentional service we provide clients to handle their problems and challenges. Below are just some of the things clients have had to say about working with MIG.
What People Are Saying
Our success is driven by the thorough, intentional service we provide clients to handle their problems and challenges. Positive client and agency relationships are integral to what we do, and below are just some of the things clients have had to say about working with MIG.
